Thursday, October 12, 2006
Cadillac is going to South Africa
GM's Cadillac brand will open for business in South Africa early next year, the company announced on Wednesday. The launch of the brand will begin with three vehicles-the European-bred BLS sedan (based on the Saab 9-3), the SRX crossover, and the STS sedan. GM says it's heading to the country because "South Africa is one of the fastest growing automobile markets in the world, and with our distinct portfolio of luxury vehicles, Cadillac is ready to further its expansion on the African continent." Cadillac is trying to expand its brand name globally and is pushing big sales increases in places like Europe and China.
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