Monday, January 22, 2007

The Australian : Holden Captiva

Holden's SUV line-up has suffered a big gap for several years – but now has a vehicle worthy of the place, writes Robert Wilson

SELL the sizzle, not the steak, is one of the oldest maxims of marketing. Now Holden at last has something to get the juices flowing among those with an appetite for SUVs.

For two years Holden's SUV offering has been meaty but unappealing. The Adventra was a modified Commodore wagon, and while a reasonable choice for a trans-Outback expedition it never captured the imagination of suburbia – where most SUVs are sold.

With hindsight, it's not hard to see why. The Adventra's undoubted dirt road touring ability was the steak, but where was the sizzle? Without the tough styling and high driving position of other SUVs it seemed a bit undercooked in most potential buyers' eyes.e imagination of suburbia – where most SUVs are sold.

The Australian..

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