Chevy WTCC Concept at the Paris Scow

General Motors' Chevrolet brand is one of Europe's fastest-growing nameplates, targeting Europe's younger, more price-sensitive buyers. The WTCC Concept suggests they don't have to settle for econoboxes. Short for World Touring Car Concept, this bold 4x4 "signals our intent to add more emotional design to Chevrolet in Europe," explained Dave Lyons. He's GM's head of design in Asia, where the WTCC originated - though Chevy may be the classic American brand, European Chevrolets are from Korea . Lean and muscular, the goal is to give a new interpretation to the classic rally car proportions. There are no immediate plans to produce a version of the WTCC.