Vehicles Feature Forbes, Dan Lienert, 08.08.06, 12:01 AM ET
Mini Cooper drivers like to name their cars. If a buyer enters his or her car's name in the "Owners' Lounge" section of Mini's Web site, both owner and car will be addressed by name when they come into the dealership--but that's not the cause of the naming craze. "Customers treat their Minis like their pets,"
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Wednesday, August 09, 2006
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