The Fallon Worldwide ad agency founders talk about their new book, Juicing the Orange, and how to jump-start creativity
Juicing the Orange is all about advertising strategies. But they seem like strategies that execs could apply to any number of business problems.
Fallon: When Fred and I started this project, we didn't want it to just be relevant for the ad community. The goal was to present ways to attack ideas and think about creativity.
We were in Seattle recently and gave readings at both Microsoft (MSFT) and Starbucks (SBUX). We were surprised pleasantly when people came up to us from their HR and production departments and said: "we can apply your principles to our disciplines right now."
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