Sunday, April 30, 2006

Chevy reality show in Indonesia ?

Could a reality show be accomplished for Chevy in Indonesia?

The below-mentioned excerpt from "The carconnection" made me wonder if it would be possible to use the following idea to increase awareness of the Chevrolet brand in Indonesia. What if Chevy participated in a TV reality show in which participants work on developing concepts for modifying their favorite Chevy?

Capitalizing on a trend of not only reality TV, but also a practice becoming more common where advertisers offer to produce a program that is as much brand advertising as entertainment content and assume most of the production costs.

/The Fairway Gourmet/, which runs on PBS, will in its second season be produced by the Hawaii Visitors & Convention Bureau, and all the golf courses in next season's series of program will be in Hawaii. Unilever put together two specials built around its AXE Shower body wash: /The Gamekillers/ on MTV and /Exposing the Order of the Serpentine/ on SpikeTV. Going back further, Bob Vila's/Home Again/ series was produced by Sears and ad agency Ogilvy & Mather, and featured Sears Craftsman tools.

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