As customers become producers and take more and more control of the design of their products and services, the revolution (and make no mistake, it is a serious change in power and that is a revolution) they are generating is bound to unnerve those on the losing end. Companies that "get it" and begin to integrate consumer input into the actual making of stuff and experiences will find enormous opportunites. Those that don't will lose and get mad.Check out some of the Blogs :
Buzzmachine Blog
Businessweek design : Crowdsourcing
Philips : Making the future more tangible
Quoted from :
Businessweek : Nussbaum on design, July 19 2006
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