Here's another problem. GM's quality is much better. In some cases it’s better than the Japanese companies like Nissan and Subaru that coast on a great reputation even when their cars turn up glitches. But GM has, at best, reached parity in quality with chief rivals Toyota and Honda. And in long-term testing, which measures cars made three to five years ago, GM still isn’t on par with those two vaunted carmakers.
GM has been climbing up J.D. Power's initial quality rankings for about five years. Warranty costs have fallen 40% during that time, says sales GM sales boss Mark LaNeve. But consumer surveys show that buyers still think GM ranks near the bottom in quality. Chairman and CEO Rick Wagoner said at the press conference that the perception gap is still a big challenge.
Read the full story...
